I have coached thousands of clients over the past 10 years, many of whom were just starting out in a part-time home based business. It is estimated that at least 50% of Americans are involved in a home business.
In the beginning, the vast majority of clients I coached were people who still worked a full time job but were either dissatisfied, had a desire to be near their children, set their own schedule or wanted to create another source of income with no ceiling and no boss. Every single person desired more freedom.
The fact is that any and all of these reasons are great. Your own internal reasons are always the best motivators in life.
One of the easiest businesses to start at home with minimal investment is in network marketing. Sometimes referred to as MLM, they used to get a bad wrap, but they can be the perfect starting point for someone who is a newbie entrepreneur. I don't know of any other business that a person can start with less than $100 and be provided with a built in support system and unlimited income potential. Your support system is your upline, the company and it's support staff, training materials, marketing materials, and a proven product line.
One crucial key is choosing a company that is right for you. My first and only experience with Network Marketing was with a wellness/nutrition/weight loss company. I watched a friend who went from $0 to making $10,000 per month within just a few months and that was all I needed to take a closer look.
I thought, if she could do it, then I could do it.
My friend agreed to mentor me and away we went! A nutrition/weight loss MLM was a perfect fit for me because I was a fitness fanatic. I was always outdoors, went running daily and lived an active lifestyle. I was inspired because I would actually get paid to help others get healthy. It is incredibly emotionally fulfilling and financially rewarding AND you get to make a major positive contribution to people's lives.
Goal setting was easy for me when I first started. In fact, my goals were downright primitive. I needed to earn $_____ to pay the bills, so I needed ___ many customers in order to achieve that. I did have larger dreams of wealth, but my immediate needs were to provide for myself.
As I grew in my business, I needed to look at the bigger picture of creating a residual income by building an organization and mentoring my downline to achieve the results they were seeking.
Fortunately in my company, the marketing plan was easy to learn and follow and provided it's own goals to strive for. When a person reaches a particular milestone, there is another step, another goal inviting you to achieve it, with a hefty financial bonus waiting for you when you succeed. Your residual income only rises when you are helping others simultaneously reach their goals and achieve success.
Your next major goal is always to reach the next level in the marketing plan. You will inevitably reach the next level when you are helping others reach their next level! As you grow your business, you are constantly learning, growing as a legitimate entity in and of yourself, and growing your business skills and strengthening entrepreneurial muscles.
The key to goal setting in MLM is to focus on the marketing plan and whatever the next step is for you in it. Then you can break down your monthly goals into weekly goals and break the weekly goals into daily goals in order to achieve it. Figure out how many customers and new prospects you need to serve in order to achieve your goals and then go do it.
One of the biggest skills any MLM'er can learn is how to keep accurate gauges and stats of their business on a daily business. It is the only way to know whether or not you are on track to reach your goals.
As you progress in your MLM home business, the three most important factors that determine your success are:
Discipline
Goal Setting
Time Management
Since you no longer have a boss directing your day's activities, it's easy to get off track. You must have a 90 day plan and a daily method of operation that are tied to your goals. Your mentor should help you until you master this and if you are fully investing yourself into your business, your mentor will be standing by to invest in YOU!
The finest network marketing companies will train you and actually groom you, so that over time you will become a super successful entrepreneur in your own right. My mentor helped me to grow faster than I ever knew I could.
I was a kid from the south side of Chicago who knew nothing about business when I started. But with a good mentor who held me accountable, a reputable company with amazing, in demand products, and with my own desire and commitment, I rose to the top 2% of the company of over one million distributors in dozens of countries. It's easy to get comfortable and stop growing when you reach that level. I had a huge house, two cars, got to travel and often this is where complacency sets in. It is easy to get comfortable here. Goals at this point are just as crucial as when you first started out. Having a mentor and a coach can help you set goals that are right for you, regardless of the level you currently reside.
I never would have achieved a six figure income that quickly without all of those ingredients. I had my own goals of income and production that I wanted to achieve and then I had the goals and the extra incentives and rewards the company created in it's marketing plan and promotions. Consistently setting goals within the company's marketing plan always kept me on track.
One major secret to my success was that I sought out educational and motivational products and newsletters, like the one you're reading now. When you run your own business, you are part of a team but you are always 100% responsible for your own success. Rising to the top requires investing in yourself. This includes reading on a daily basis and listening to motivational audio programs on success, personal growth, leadership, goal setting and time management.
There used to be a stigma attached to MLM. These days, one of the smartest moves you can make is to start a MLM home business. There is minimal investment, outstanding proven products, training and materials, you set your own schedule, there is real potential to quickly earn hundreds of thousands of dollars per year, and you get all the benefits of owning a business without all of the overhead of creating it all yourself.
So work with your mentor, keep your eye on the marketing plan and set goals that will enrich your life and the lives of others.
In case you're wondering, I'm still in madly love with my MLM and their products have been an integral part of my life since that very first day!
Cheers to your health and wealth,
Live Your Dreams!
About the Author: Jill Koenig, the "Goal Guru" is America's Top Goal Strategist. A self-made millionaire, she is an expert on the subjects of Goal Setting, Time Management and Business Success. She publishes the world's largest Goal Newsletter and offers free resources at: http://www.GoalGuru.com
Friday, May 25, 2007
Thursday, May 24, 2007
Your New MLM Recruits Were Not Born Leaders
There is a myth among many in the MLM industry that would have us believe that leadership was somehow given away to everyone at birth. Yet not one doctor can ever say that at anytime in the delivery room ever held up a new-born infant and exclaimed, "See, here. We've got ourselves a natural born leader." Your local paper didn't report the birth of a seven pound six ounce leader yesterday. The skills of leadership can only be learned through experience, and the decision to accept the role is always a personal one.
In our own increasingly competitive individual business ventures, successful businesses need leaders, not managers, to handle the heat. Even so, know one can anoint him/herself a leader. Leadership is an honorary stage which can be bestowed only by those who are led. Those who have been assigned to lead others but lack the skills or motivation to do so will forever remain mere managers.
Some of the greatest leaders in business spend much of their time dealing with common everyday details, prospecting on a daily basis, follow-up with new recruits, training etc. What separates these people from the masses of ordinary everyday MLM dropouts is how they deal with ordinary road blocks as well as major challenges.
Keep these 3 principles or points in mind when seeking developing leaders on your team...
Many people graduate from school intending to save the world by slaying a fire-breathing dragon. Once they discover how few dragons there are to slay, they must content themselves by campaigning against an occasional lizard. Nevertheless, the great ones fight lizards with tremendous style and vigor.
www.magneticleadershipmarketing.com
About the Author: Magnetic Leadership Marketing specializes in helping brand new and seasoned MLM professionals build successful businesses that are 100% Internet-based, without spamming, mass advertising, or bulk emailing.
Sign-Up for a 10-Day Magnetic MLM Attraction Boot camp at http://www.magneticleadershipmarketing.com
In our own increasingly competitive individual business ventures, successful businesses need leaders, not managers, to handle the heat. Even so, know one can anoint him/herself a leader. Leadership is an honorary stage which can be bestowed only by those who are led. Those who have been assigned to lead others but lack the skills or motivation to do so will forever remain mere managers.
Some of the greatest leaders in business spend much of their time dealing with common everyday details, prospecting on a daily basis, follow-up with new recruits, training etc. What separates these people from the masses of ordinary everyday MLM dropouts is how they deal with ordinary road blocks as well as major challenges.
Keep these 3 principles or points in mind when seeking developing leaders on your team...
- Identify those who are willing to accept the challenges and responsibilities of leadership.
- Identify those on your team who are willing to be led and gives respect to YOU their upline. It's not a popularity contest, but a nominated leader must be able to earn their respect.
- Assess the new leader’s performance in real, non-scientific terms, understanding that people are not machines. Leaders must be merchants of hope as well as a motivator to build their teams.
Many people graduate from school intending to save the world by slaying a fire-breathing dragon. Once they discover how few dragons there are to slay, they must content themselves by campaigning against an occasional lizard. Nevertheless, the great ones fight lizards with tremendous style and vigor.
www.magneticleadershipmarketing.com
About the Author: Magnetic Leadership Marketing specializes in helping brand new and seasoned MLM professionals build successful businesses that are 100% Internet-based, without spamming, mass advertising, or bulk emailing.
Sign-Up for a 10-Day Magnetic MLM Attraction Boot camp at http://www.magneticleadershipmarketing.com
Friday, May 11, 2007
Make Your Pro-like Business Card
Defining Your Image
Your business cards are miniature billboards, advertising your business--those receiving them will get their first impression of your business based on their "look". The image that your card presents must convince them that you're the one to do business with.
In order to define your own business image, take a few minutes now to consider the following questions:
What is your current image--how do your customers see you? Is it important that you convey respectability or trustworthiness? Or should your target market see your business as creative and innovative?
Is your image unique? Does it set you apart from the competition? Perhaps you offer personalized service, the lowest prices, or the widest selection. If your business's image is not unique, how can you make it so?
If you already have a business card design, what do you like about it? How does it enhance or detract from your business image? If possible, get some constructive criticism from colleagues and friends.
Take your time when considering these issues. Whenever you use marketing materials such as your business cards, letterhead, envelopes, and tri-folds, you build customer recognition. Later on, if you decide you're not comfortable with this image and you need to change the design, you'll lose any cumulative advertising effect you may have gained.
The most effective image for your business may not always be obvious--and your success can depend on it. In recent years, even those in traditionally conservative fields such as banking or medicine have responded to changing market conditions with more contemporary-looking logos and advertising materials.
Business Card Uses
You're investing your time and energy into creating business cards that will be a powerful marketing tool for your business--why not maximize the impact? Business cards can serve many functions beyond simply displaying your name and address. You can enhance your business's image and build customer recognition by printing directions to your business, a mini-list of your products or services, a photo of you or of your business, and much more.
Choosing a Logo
You may opt for type alone on your business card, but consider using a logo for more visual impact. Infact, from a marketing stadpoint it's best to develop a logo and use it all of your printed materials. It's an incredibly effective way to build public recognition for your business.
Think of some of the best-known logos--they're instantly recognizable and have a meaningful connection to the company's name, products, or services. Let your company's image guide you when you're deciding how plain or sophisticated your logo must be.
Using Your Company Name as Your Logo
A logo is usually a special type treatment of your company name or initials. If you're using a computer, this type of logo is not difficult to design yourself. Most word processing and publishing programs include type style choices that range from traditional to stylized and contemporary (see "Choosing a Type Style" for more on type styles). Try viewing your company name or initials in several different type styles before choosing the look you want. If you're using color for your business card, thry several different colors as well.
Using a Graphic Design Element as Your Logo
You may choose to accompany your business name with some kind of graphic design element. Check your word processing or publishing program's clip art for a suitable image. If you don't find what you need in your current software, there are clip art software packages available in computer of office supply stores and catalogs. If you have the use of a scanner or digital camera, you can import artwork that you or someone else has created. You may also be able to purchase clip art images for scanning at your local print shop, art store, or office supply store.
On note of caution: if ckip art images are readily available to you, they are also available to other businesses. You risk customer confusion or maybe worse if you choose a logo another business is already using. You may want to have your attorney chekc your logo for availability, and register it for your own use when you get the okay.
Choosing a Business Card Type Style
While it's critical that your logo is appealing and communicates your business image, it's also important to choose an attractive, compatible type style for the rest of your business card information. Obviously, you should include your address and phone number. You may also want to incorporate your fax number, web site and email address.
Here are examples of some type styles and the images they present.
Times represents traditional
Helvetica, Arial represents Straightforward, No nonsense
Castle represents Antique
Impact represents High Tech
Burlington represents UpScale, High end
Comic represents Fun, contemporary
Choosing a Business Card Format
Once you've chosen a logo and type style for your business card, then you can decide how you would like it positioned on the page. There are three basic heading formats:
Centered
Flush Left
Flush Right
Printing Your Business Cards
It's easy to get professional-looking results using your own computer and inkjet or laser printer. And with today's low-cost printers, you can include graphic elements and color in your design. Here are some general tips on how to format your business cards in most word processing or publishing programs. Due to the richness of this heavyweight stock, we recommend hand feeding through your printer.
Using Word Processing Software with Templates
Many word processing programs include templates that will automatically format the page for you. If your software includes templates:
Note: These programs bay require adjustment to fit the templates provided.
Using Word Processing Software with Tables
Some word processing programs let you create a table within the document. If yours does, use the following measurements to format the table:
You may also have to set the margins for printing:
After you've got the Table formatted, design your Business Card in the top left cell. Use tabs for positioning your information inside the cell, as necessary. Then copy your format to all the other table cells and print.
Manual Formatting
If you're using software that doesn't include templates or tables, or you'd prefer to set up the page manually, use the following to set your margins for printing:
Use your tabs to format the business card information into two columns. Your business cards will measure 2" high x 3.5" wide when detached--space your information accordingly.
Your business cards are miniature billboards, advertising your business--those receiving them will get their first impression of your business based on their "look". The image that your card presents must convince them that you're the one to do business with.
In order to define your own business image, take a few minutes now to consider the following questions:
Take your time when considering these issues. Whenever you use marketing materials such as your business cards, letterhead, envelopes, and tri-folds, you build customer recognition. Later on, if you decide you're not comfortable with this image and you need to change the design, you'll lose any cumulative advertising effect you may have gained.
The most effective image for your business may not always be obvious--and your success can depend on it. In recent years, even those in traditionally conservative fields such as banking or medicine have responded to changing market conditions with more contemporary-looking logos and advertising materials.
Business Card Uses
You're investing your time and energy into creating business cards that will be a powerful marketing tool for your business--why not maximize the impact? Business cards can serve many functions beyond simply displaying your name and address. You can enhance your business's image and build customer recognition by printing directions to your business, a mini-list of your products or services, a photo of you or of your business, and much more.
Choosing a Logo
You may opt for type alone on your business card, but consider using a logo for more visual impact. Infact, from a marketing stadpoint it's best to develop a logo and use it all of your printed materials. It's an incredibly effective way to build public recognition for your business.
Think of some of the best-known logos--they're instantly recognizable and have a meaningful connection to the company's name, products, or services. Let your company's image guide you when you're deciding how plain or sophisticated your logo must be.
Using Your Company Name as Your Logo
A logo is usually a special type treatment of your company name or initials. If you're using a computer, this type of logo is not difficult to design yourself. Most word processing and publishing programs include type style choices that range from traditional to stylized and contemporary (see "Choosing a Type Style" for more on type styles). Try viewing your company name or initials in several different type styles before choosing the look you want. If you're using color for your business card, thry several different colors as well.
Using a Graphic Design Element as Your Logo
You may choose to accompany your business name with some kind of graphic design element. Check your word processing or publishing program's clip art for a suitable image. If you don't find what you need in your current software, there are clip art software packages available in computer of office supply stores and catalogs. If you have the use of a scanner or digital camera, you can import artwork that you or someone else has created. You may also be able to purchase clip art images for scanning at your local print shop, art store, or office supply store.
On note of caution: if ckip art images are readily available to you, they are also available to other businesses. You risk customer confusion or maybe worse if you choose a logo another business is already using. You may want to have your attorney chekc your logo for availability, and register it for your own use when you get the okay.
Choosing a Business Card Type Style
While it's critical that your logo is appealing and communicates your business image, it's also important to choose an attractive, compatible type style for the rest of your business card information. Obviously, you should include your address and phone number. You may also want to incorporate your fax number, web site and email address.
Here are examples of some type styles and the images they present.
Times represents traditional
Helvetica, Arial represents Straightforward, No nonsense
Castle represents Antique
Impact represents High Tech
Burlington represents UpScale, High end
Comic represents Fun, contemporary
Choosing a Business Card Format
Once you've chosen a logo and type style for your business card, then you can decide how you would like it positioned on the page. There are three basic heading formats:
Centered
Flush Left
Flush Right
Printing Your Business Cards
It's easy to get professional-looking results using your own computer and inkjet or laser printer. And with today's low-cost printers, you can include graphic elements and color in your design. Here are some general tips on how to format your business cards in most word processing or publishing programs. Due to the richness of this heavyweight stock, we recommend hand feeding through your printer.
Using Word Processing Software with Templates
Many word processing programs include templates that will automatically format the page for you. If your software includes templates:
- Access the Envelopes and Labels templates.
- If necessary, specify the Labels templates.
- In some cases, you have to set the labels' left margin to .075".
- Within the list of Label products you'll see a Business Card template.
- Follow the program's cues to print your Southworth Business Cards.
Note: These programs bay require adjustment to fit the templates provided.
Using Word Processing Software with Tables
Some word processing programs let you create a table within the document. If yours does, use the following measurements to format the table:
- Number of Columns: 2
- Number of Rows: 5
- Column Width: 3.5"
- Row or Cell Height: 2"
- Text Margin or Indentation, All Sides (within each table cell)
You may also have to set the margins for printing:
- Top: .5"
- Bottom: .25"
- Both Sides: .75"
After you've got the Table formatted, design your Business Card in the top left cell. Use tabs for positioning your information inside the cell, as necessary. Then copy your format to all the other table cells and print.
Manual Formatting
If you're using software that doesn't include templates or tables, or you'd prefer to set up the page manually, use the following to set your margins for printing:
- Top: .5"
- Bottom: .25"
- Both Sides: .75"
Use your tabs to format the business card information into two columns. Your business cards will measure 2" high x 3.5" wide when detached--space your information accordingly.
Tuesday, May 8, 2007
Mom's Guide To Social Marketing
Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother's Day (May 13), we've put her wisdom to work in online marketing. Editor's Note: Social marketing is quickly becoming an integral part of generating business online. While search is the on-ramp, social networks are the destination. And just like any social setting, your rep is important. Mom's Guide to Life, we thought, was a great Guide to Everything. Did we forget some valuable tip? Let us know in the comments section.
Mom's Top 10 Steps To A Good Online Reputation
1. Put Your Best Foot Forward: As recently as a year ago, when things were newer, more experimental, a presence on MySpace only was fine. Not so anymore. You have to be everywhere, treating branding in the online world the way you would in the real world. Most social networks allow you to set up a profile page for free (the ones that matter most do anyway). Create your online persona (a polite one), then clone it as necessary.
2. Make Eye Contact: Just like in the real world, wallflowers don't get noticed. The wallflower is most likely an incredible resource – it's just that nobody knows her because she doesn't put herself out there. Be a participant by commenting, inviting, giving. Show up at your new neighbor's door with a gift. It always goes over well – just remember to button your blouse.
3. You Are a Reflection of Your Mother (Company): Nobody likes a poorly kept lawn except the lazy bum that lives behind it. Maintain your public face on the social networks, shine your shoes, crease your pants, embrace your OCD. It may not be your homepage, but it is a home away from home. Maintaining several of these online presences is work, but so is business.
4. Keep An Open Mind: There's an appropriate cliché for every situation – all your eggs in one basket comes to mind here – but I prefer my grandfather's chestnut: "You drove your ducks to a damn poor market." Poetic, that man was. For a long time it was search, search, search. Before that it was email, email, email. But now you need to integrate your campaign. Search is a staple, a pillar of your online campaign, but we also know that Wikipedia ranks consistently number one in the SERPs. That means you need a Wikipedia page, too. Note: YouTube also ranks well.
5. Become Necessary: Viral marketing is tricky, difficult business. But maybe it doesn't have to be. Maybe if you realign your approach to reflect what you, as an individual enjoy, instead of being a salesperson, you can find a more intuitive connection with what the public wants to see. It's often been said that a salesman sells himself more than the product. So if you want to make linkbait, think about what would cause you to bite first. If you look at your viral attempt and see more corporate talking points than linkable material, it's time for a do-over.
6. Like the People that Like You (Even If You Think They're Annoying): Barack Obama's campaign people did something brilliant, and followed up with something not so brilliant. That makes it a great case study. An Obama fan set up a MySpace page and soon attracted thousands of friends. Instead of competing with his biggest fan, Obama endorsed the site as the official MySpace campaign headquarters. That was the brilliant part. After the page "got too big" for the original operator, the campaign crew took staged a coup to wrest control of the page from their biggest fan. That was the not so brilliant part, even if politics is mean by nature.
7. Watch Your Mouth: Again with the clichés that still hold true – if you don't have anything nice to say, then don't say anything at all. Steve Rubel learned the hard way that stream-of-consciousness blogging can have you saying something you wish you hadn’t. Transparency doesn't mean total access.
8. Don't Be a Fake: Who do we dislike most in civilized society (aside from the violent)? Liars, cheats, and thieves. We don't like them because we view them as betrayers. That principle applies online, too, when your network discovers you're not what you say you are. And the mob's wrath is one that is hard to endure. Ask Edelman PR about their Wal-Marting Across America campaign.
9. Mind Your Manners: Mom's favorite Bible verse still applies: "Do unto others as you would have them do unto you." Commonly referred to as the Golden Rule on Earth, in Cyberspace, manners and etiquette are becoming increasingly more important. People are getting angry about anonymous drive-by (rude) commentary, salesy and useless comment spam (spam in general constitutes harassment in some form)…the list of ethics and etiquette violations is a long one, so it's probably best to ask yourself: Would I appreciate this if it were done to me?
10. Stay Hip. Right now, MySpace, Facebook, Wikipedia, and YouTube are essential, but they're still relatively new. Few really saw SecondLife coming as a virtual marketplace. Still yet, only the early adopters are talking about Twitter. But change online is swift, and the smart marketer keeps up with what's hot. The last thing you want to do is look outdated. Just don't sell out your core identity in the process.
While that's just ten guidelines out of many, Mom always had one rule that ruled them all: Use your head, dodo bird! This is a thinking man's game. Indeed it is. Good luck with your campaigns.
About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
Taken from WebPro Newsletter on May 08, 2007
Mom's Top 10 Steps To A Good Online Reputation
1. Put Your Best Foot Forward: As recently as a year ago, when things were newer, more experimental, a presence on MySpace only was fine. Not so anymore. You have to be everywhere, treating branding in the online world the way you would in the real world. Most social networks allow you to set up a profile page for free (the ones that matter most do anyway). Create your online persona (a polite one), then clone it as necessary.
2. Make Eye Contact: Just like in the real world, wallflowers don't get noticed. The wallflower is most likely an incredible resource – it's just that nobody knows her because she doesn't put herself out there. Be a participant by commenting, inviting, giving. Show up at your new neighbor's door with a gift. It always goes over well – just remember to button your blouse.
3. You Are a Reflection of Your Mother (Company): Nobody likes a poorly kept lawn except the lazy bum that lives behind it. Maintain your public face on the social networks, shine your shoes, crease your pants, embrace your OCD. It may not be your homepage, but it is a home away from home. Maintaining several of these online presences is work, but so is business.
4. Keep An Open Mind: There's an appropriate cliché for every situation – all your eggs in one basket comes to mind here – but I prefer my grandfather's chestnut: "You drove your ducks to a damn poor market." Poetic, that man was. For a long time it was search, search, search. Before that it was email, email, email. But now you need to integrate your campaign. Search is a staple, a pillar of your online campaign, but we also know that Wikipedia ranks consistently number one in the SERPs. That means you need a Wikipedia page, too. Note: YouTube also ranks well.
5. Become Necessary: Viral marketing is tricky, difficult business. But maybe it doesn't have to be. Maybe if you realign your approach to reflect what you, as an individual enjoy, instead of being a salesperson, you can find a more intuitive connection with what the public wants to see. It's often been said that a salesman sells himself more than the product. So if you want to make linkbait, think about what would cause you to bite first. If you look at your viral attempt and see more corporate talking points than linkable material, it's time for a do-over.
6. Like the People that Like You (Even If You Think They're Annoying): Barack Obama's campaign people did something brilliant, and followed up with something not so brilliant. That makes it a great case study. An Obama fan set up a MySpace page and soon attracted thousands of friends. Instead of competing with his biggest fan, Obama endorsed the site as the official MySpace campaign headquarters. That was the brilliant part. After the page "got too big" for the original operator, the campaign crew took staged a coup to wrest control of the page from their biggest fan. That was the not so brilliant part, even if politics is mean by nature.
7. Watch Your Mouth: Again with the clichés that still hold true – if you don't have anything nice to say, then don't say anything at all. Steve Rubel learned the hard way that stream-of-consciousness blogging can have you saying something you wish you hadn’t. Transparency doesn't mean total access.
8. Don't Be a Fake: Who do we dislike most in civilized society (aside from the violent)? Liars, cheats, and thieves. We don't like them because we view them as betrayers. That principle applies online, too, when your network discovers you're not what you say you are. And the mob's wrath is one that is hard to endure. Ask Edelman PR about their Wal-Marting Across America campaign.
9. Mind Your Manners: Mom's favorite Bible verse still applies: "Do unto others as you would have them do unto you." Commonly referred to as the Golden Rule on Earth, in Cyberspace, manners and etiquette are becoming increasingly more important. People are getting angry about anonymous drive-by (rude) commentary, salesy and useless comment spam (spam in general constitutes harassment in some form)…the list of ethics and etiquette violations is a long one, so it's probably best to ask yourself: Would I appreciate this if it were done to me?
10. Stay Hip. Right now, MySpace, Facebook, Wikipedia, and YouTube are essential, but they're still relatively new. Few really saw SecondLife coming as a virtual marketplace. Still yet, only the early adopters are talking about Twitter. But change online is swift, and the smart marketer keeps up with what's hot. The last thing you want to do is look outdated. Just don't sell out your core identity in the process.
While that's just ten guidelines out of many, Mom always had one rule that ruled them all: Use your head, dodo bird! This is a thinking man's game. Indeed it is. Good luck with your campaigns.
About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
Taken from WebPro Newsletter on May 08, 2007
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